Social media are computer-mediated tools that allow people to create, share or exchange
information, ideas, and pictures/videos in virtual
communities and networks. Social
media is defined as "a group of
Internet-based applications that build on the ideological and technological
foundations of Web 2.0, and that allow
the creation and exchange of user-generated
content. Thus,
social media is very important to us nowadays.
Business advantages of effective social media use include compelling and relevant content will grab the attention of potential customers and increase brand visibility. You can respond almost instantly to industry developments and become heard in your field. It can be much cheaper than traditional advertising and promotional activities Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales. You can deliver improved customer service and respond effectively to feedback. Customers can find you through new channels, generating more leads and increased loyalty and advocacy from the customers you've connected with. This is when you want to have some money,
Other than business, social media is also convenient for communication. As a user’s point of view, this has been the second greatest advantage. It allows us to communicate to our loved ones even though they are far away from us. Social media has the power to let us feel that we are still close with our far away loved ones because of communication.
The most important advantage in
using social media is that we get the latest and recent news worldwide. We were
updated by the hottest issues, in and out of the country. See? Social media is
a great advantage, especially as a student.
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